How online casinos can win over more Chelsea residents in New York
Let’s assume you just got home after a long day and are curled up on the couch with your phone in hand, looking for some entertainment. After a few taps, you perhaps land on your favorite online casino game. Well, if the platform you use makes this experience as appealing as possible, it will increase the chances of having you return.
Remember, the casino industry has become very competitive, and platforms like https://spin-panda.net/ have to do much more to reach and retain as many players as possible. For instance, in the US alone, Zion Market Research believes that the gambling and betting market has already exceeded $11.92 billion and is on its way to hit $36.52 billion in the near future.
And as an operator targeting regions like Chelsea, you really want to know what you can do to stand out from competitors. Thankfully, this article is here to help.
Adjusting to modern preferences
Can you imagine that by 2015, about 96% of New York City residents already had cell phones, of which 79% had smartphones? Think about what the percentage could be like ten years later, given that these devices have become more accessible. And, of course, it follows that neighborhoods like Chelsea have played a significant role in this expansion.
Good enough, these devices are like small computers that allow us to access almost everything on the go. You can play your favorite casino games, listen to music, pay bills and so on, with just a simple tap. Now, imagine a scenario where users must keep pinching or zooming to explore your website just because they use a smaller device.
Well, for any serious business person, this is not an experience you want for customers, especially because of its consequences. According to White Peak Digital, such experiences may cause up to 61% of users to turn away, of which 40% may opt for a competitor. With the costs of acquiring and retaining customers rising significantly, you do not want this for your brand.
Thankfully, the responsive website design approach can actually help. By allowing platforms to adjust to different screen sizes automatically, this approach ensures seamless experiences for multi-screen consumers. It can improve retention rates by as much as 11%, making it a go-to solution for operators seeking to retain as many Chelsea locals as possible.
Taking advantage of localization
There’s no better way to speak to regional preferences than by localizing. Actually, Accelingo released a report claiming that 76% of consumers worldwide easily purchase from websites that use their local languages. Plus, companies that use this approach can experience 47% more revenue than those that don’t.
After all, it’s not just about spinning the reels on the platform – players also want to connect with it at a personal level. No wonder 60% of online shoppers won’t transact with English-only websites because of issues like language barriers and many others. But since Chelsea locals are predominantly English speakers, you want to ensure your website caters to this language preference.
This can really help build stronger and lasting customer relationships. Don’t forget that modern consumers have become increasingly wary of generic messages and prefer brands that understand their specific cultural and personal contexts. So, when you localize payments, for instance, you show your commitment to understanding target audiences, which can improve brand trust.
To get started, you can:
- Partner with Chelsea restaurants, where players can earn online casino credits by dining at participating hot spots
- Host exclusive casino nights across different venues in the neighborhood
- Provide exclusive Chelsea-only offers like ‘Chelsea resident bonus’
Prioritizing online security
It’s no surprise that casino players across different divides now pay more attention to online safety than they used to do in the past. As more individuals join this industry, it becomes a prime target for threat actors. In fact, according to a recent study, about 70% of online casino companies reported security incidents.
Because of such statistics, many people across the globe are working hard to improve their online safety. Some studies approximate their percentage to be about 85%, further highlighting the need for operators to improve their security efforts. You don’t want to miss out on these security-conscious visitors just because you have not implemented tighter security measures.
Plus, the aftermath of cyberattacks can be very costly. A study by Security Magazine suggests that 83% of customers have difficulty returning, while 21% may never come back. That’s why adopting infrastructures like 2FA and SSL encryption can really help. Surprisingly, 2FA alone can avoid attacks of up to 99.9% of targeted schemes. On the other hand, SSL encryption helps minimize unauthorized access to internet communications.
Implementing these infrastructures can give the impression that you care about players’ safety and, thus, encourage exploration.
Our final word
With the global casino industry becoming super competitive, operators are always faced with the challenge of reaching and retaining more players. So, they may want to target new markets like Chelsea locals in a bid to improve their performance.
By implementing responsive designs and localizing their experiences, they can improve their relevance and, consequently, appeal to these residents. Security is another thing you can’t ignore, especially now that online attacks targeting the industry are on the rise