The exterior of Joe’s Wine Co., on 3rd Ave., as of January 2025. They’ve taken down all exterior signage, after grocery giant Trader Joe’s filed a trademark infringement lawsuit against them. ( Photo: Jack Ahern ) Joe’s Wine Co. Now Has No Signage As It Battles Infringement Suit by Trader Joe’s A new East Village wine shop, which originally opened as Joe’s Wine Co., has apparently suffered a setback in its legal battle... Home 03 Jan 2025 | 10:47